The Partnership Conference https://corporatepartnershipconference.ca APRIL 27 - 28, 2020 - TORONTO, CANADA Fri, 13 Mar 2020 14:35:55 +0000 en-US hourly 1 Update: Postponement of The Partnership Conference https://corporatepartnershipconference.ca/update-postponement-of-the-partnership-conference/ Fri, 13 Mar 2020 14:32:44 +0000 https://corporatepartnershipconference.ca/?p=2548 This is an urgent and important message from Brad Offman and Chris Baylis of The Partnership Conference  – Hello Partnership Conference community, You have no doubt heard of the growing concern around COVID-19 and the impact it is having on events across the country. We have been monitoring the situation and its impact on travel […]

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]]> Corporate Giving: Whatever You Call It, It’s Not Philanthropic https://corporatepartnershipconference.ca/corporate-giving-whatever-you-call-it-its-not-philanthropic/ Tue, 11 Feb 2020 15:25:35 +0000 https://corporatepartnershipconference.ca/?p=2388 There are many myths and erroneous assumptions about how corporations manage their community investments. The first myth (and probably the most important one to dispel) is the notion of corporate philanthropy – that corporations are philanthropic entities that share human goals and ideals. The faster we dispel that myth, the sooner we will understand the […]

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]]> WHAT IS SPONSORSHIP? https://corporatepartnershipconference.ca/what-is-sponsorship/ Mon, 10 Feb 2020 12:12:38 +0000 https://corporatepartnershipconference.ca/?p=2321 Sponsorship is a marketing discipline and is one of the most powerful tools within the marketing spectrum. Sponsorship allows the property (the one making the sale) to connect the brand (or sponsor) to their target audience in meaningful, targeted and interactive ways. Often times, charities will use the term “sponsorship” to describe all of the […]

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]]> 13 Corporate Partnership Experts on The Most Important Trends in 2019 https://corporatepartnershipconference.ca/11-corporate-partnership-experts-on-the-most-important-trends-in-2019/ Mon, 04 Mar 2019 11:42:47 +0000 https://corporatepartnershipconference.ca/?p=950 On May 14th, experts from across Canada will be sharing their knowledge and best practices relating to how charities and brands work together to expand each other’s missions at the inaugural Corporate Partnership Conference. Together, we will explore the entire corporate partnership spectrum. From philanthropy to sponsorship to cause marketing…and everything in between. Chris Baylis […]

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