The 3rd Annual Partnership Conference

Innovative Funding Practices Emerging from the Global Pandemic

Join Imagine Canada’s President & CEO, Bruce MacDonald, for a candid conversation about the adaptations and innovations made to corporate funding practices in response to supporting causes during Covid-19.  Hear from your CSR and Community Investment colleagues about the changes they’ve made to their partnerships with charitable and nonprofit organizations.  This open and interactive discussion will explore the trend of ‘unrestricting’ funds previously earmarked for particular programs.

Virtual program, real impact: Pivoting in the middle of a pandemic

Gaurav will share how KPMG worked with one of its national alliances to pivot an in-person community volunteering program to one that was fully virtual, and how the program was scaled to multiple locations. The case study will also dive into details of innovating and operationalizing the program, creating employee engagement, challenges faced—and the impact on an underserved community disproportionately affected by COVID-19.

Top 5 Valuation and Prospecting Tips to Land Your Next Big Corporate Partnership in 2021!

The rules of the game have changed in 2021. Now is the time to revitalize and reposition your organization’s value to ensure you are putting your best foot forward and landing valuable partners. Join Accelerist, the leader in corporate partnership technology, to learn the top 5 must-do tips when it comes to positioning your organization’s refreshed value and prospecting right-fit corporate partners. All participants will receive a 2021 Corporate Partnership Roadmap to help you and your team implement and take action. We can’t wait to see you there!

Inspiring Employee Action through Community

As we look towards a digital future, inspiring our employees to remain active in our communities will continue to evolve. This is where virtual volunteering, innovative skills and ideas, and giving back in meaningful will become an opportunity not only to re-build our communities, but inspire us to change the way we live our everyday lives. Discussion:

• Engaging your internal stakeholders – how to effectively engage with C-Suite, HR, Brand, Communications and your ESG teams so each of you have a hand in inspiring employees. (i.e.: engagement surveys, skills workshops, ERG’s)
• Localizing your impact – how to collaborate with your employees to create localized impact in the communities they live, work, and play in! (expanding the landscape of causes, understanding what your employees do outside of the organization)
• Story Listening & Telling – Tracking stories along the way, and inspiring employee action by featuring success stories

Innovative Partnership Towards Circular Outcomes

Keurig Dr Pepper Canada found in Lavergne, a Montreal-based producer of high quality recycled plastics, the perfect partner to support its journey towards circular business and manufacturing practices. During this session, the leaders from those two organizations will draw a portrait of their unique partnership based on innovation, forward-thinking, collaboration and mutual trust.

Partnering for Caregivers

Solving the world’s most pressing social issues depends on cross-sector partnerships and intersectoral collaborations. The development of the recently launched Petro-Canada CareMakers Foundation was informed by collaboration and co-creation with organizations in the caregiving space that provided knowledge and expertise and helped to develop new programs to support the needs of caregivers. In this session, Petro-Canada, impakt and Baycrest will walk through the journey they took together to build their partnership and develop the innovative e-learning modules that provide essential help to caregivers

Time for bold action to realize a net zero future

Companies such as Aviva Canada and RBC are taking bold steps to help tackle the climate crisis, making ambitious net zero announcements. But what does that mean to their respective organizations and how will they turn these commitments into reality? This presentation will touch on their action plans in progress and address some tough questions. They will share the importance of a just transition, particularly for Canada given our resource economy and nature/ecosystem crisis. The session will also explore how they work with other companies and develop partnerships.

Should Our Corporation Establish A Corporate Foundation?

Many successful companies have established a corporate foundation, while others have not. In this presentation, we will discuss:

• Why would your corporation want a foundation?
• Different corporate foundations for different corporations
• Some flawed reasons to establish a corporate foundation
• Some of the disadvantages of having a corporate foundation
• Options for structure and control of such organization

Corporate employee community engagement in the pandemic and the “after times”

Panel with Rachel Dick & Gina Jordan

Presenters will share adaptations in their approach to employee volunteerism and other employee community engagement activities as a result of the pandemic, lessons learned, and their forecast for post-pandemic implications for companies and their relationship with non-profits.

Building an authentic brand through social impact

Moving from brands to stands. Consumers and a broad range of stakeholders are increasingly expecting more from brands, taking note of how they value their employees, engage in their communities and address important societal issues – from climate change to racial inequality. It provides an opportunity for brands to demonstrate their relevance and create a differentiated value proposition for key stakeholders.

At RBC, our approach to delivering social impact in anchored in our ‘more than money’ philosophy where we bring our collective resources, talents, and connections to make meaningful impact on relevant issues. This includes working with our community partners, subject matter experts, and the private and public sectors. In this session, you will hear about RBC’s journey to delivering social impact – how RBC prioritized its social impact focus areas, built community credibility, embedded social impact throughout the organization, and unlocked the potential of our people and communities to deliver collective impact and create business value.