Blog

This is an urgent and important message from Brad Offman and Chris Baylis of The Partnership Conference  - Hello Partnership Conference community, You have no doubt heard of the growing concern around COVID-19 and the impact it is having on events across the country....

There are many myths and erroneous assumptions about how corporations manage their community investments. The first myth (and probably the most important one to dispel) is the notion of corporate philanthropy – that corporations are philanthropic entities that share...

Sponsorship is a marketing discipline and is one of the most powerful tools within the marketing spectrum. Sponsorship allows the property (the one making the sale) to connect the brand (or sponsor) to their target audience in meaningful, targeted and interactive...

On May 14th, experts from across Canada will be sharing their knowledge and best practices relating to how charities and brands work together to expand each other’s missions at the inaugural Corporate Partnership Conference. Together, we will explore the entire...